Google is testing showing the number of followers a specific social media account has in the mobile search results. You usually see this information in the snippet itself, but Google is testing showing the count also directly below the site name, in place of where the URL would be.
This was spotted by Alex Greenland and he posted some examples on Twitter - I do not see this myself, but here is a screenshot:
Here is what I see:
I guess follower count can help searchers know if the account is popular or not...
I am not sure I like this but hey, Google always be testing.
Forum discussion at Twitter.
Update: This is still being tested:
Another @Google update caught when checking favicons, spotted a change: the number of followers/subscribers on social channels appears right after the Title on SERP, replacing the complete URL.
— Shameem Adhikarath (@shemiadhikarath) August 17, 2023
cc: @rustybrick
check next tweet to see how this differs from the previous version! pic.twitter.com/HXqCBt9hqB
