Not Provided To Spike When Firefox Adds Google SSL As Default

Mar 22, 2012 - 8:50 am 2 by
Filed Under Web Analytics

Firefox Google SSLChristopher Soghoian noticed that the developer trunk of Firefox added as a default to use Google's HTTPS search.

Danny Sullivan did some information seeking and confirmed Firefox has intentions to release this as the default Google search behavior in the near future, as long as the tests go well. Firefox told him:

We are currently testing the change to use SSL for built-in Google searches in our Firefox nightly channel. If no issues are uncovered, it will move through our Aurora and Beta release channels before eventually shipping to all our Firefox users. This will include migrating the changes to our non-English version of Firefox, as well.

What this means for SEOs and webmasters, as well as marketers, is that the "Not Provided" in your analytics "keyword" reports will just increase. Right now, I am at about 30% of all my keyword data says "not provided." I wouldn't be surprised if that jumps to 40 or 50% once this is rolled out.

Danny gets more into the hypocrisy of this change, as well as the impact it will have on everyone.

A WebmasterWorld thread has some early reaction from the webmaster community:

That's just.. lame, FireFox getting canibalized by Chrome in 2 years, my pessimistic prediction.

The thing is, what is to stop Google from adding this to Chrome?

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 19, 2024

Apr 19, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Apr 19, 2024 - 8:01 am
Google Ads

Google Tests More Google Ad Card Formats

Apr 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

Apr 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Indexing API May Work For Unsupported Content But...

Apr 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Are Hyphenated Domains Bad For Google Rankings?

Apr 19, 2024 - 7:21 am
Previous Story: Google: HTML5 Doesn't Give You A Boost But Has No Downside