Focus On The User: Facebook Don't Be Evil Google Tool

Jan 24, 2012 - 8:59 am 2 by
Filed Under Social Search

focus on the userThe big news from yesterday was from Facebook who built a bookmarklet tool that aims at changing how Google shows Google+ results in the new Google Plus Your World launch.

It is fairly simple, you install the bookmarklet, click it when on the Google results, and the Google+ results will change to either Twitter, Facebook or another social network.

The campaign is named Focus on the User and they write:

How much better would social search be if Google surfaced results from all across the web? The results speak for themselves. We created a tool that uses Google’s own relevance measure-the ranking of their organic search results-to determine what social content should appear in the areas where Google+ results are currently hardcoded.

All of the information in this demo comes from Google itself, and all of the ranking decisions are made by Google's own algorithms. No other services or APIs are accessed.

Here is what it does:

click for full size

click for full size

Pretty clear? It does more but those are to examples, many more examples over here.

Danny Sullivan has a great write up over here and here is a video demo:

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
Google

Google Search Mini Game Encourages Searchers To Search More

Sep 2, 2025 - 7:11 am
Bing Ads

Microsoft Advertising: Here's Why Your Bid May Be Over The Max CPC

Sep 2, 2025 - 7:05 am
 
Previous Story: Google Search Results Change Based On Device