Focus On The User: Facebook Don't Be Evil Google Tool

Jan 24, 2012 - 8:59 am 2 by
Filed Under Social Search

focus on the userThe big news from yesterday was from Facebook who built a bookmarklet tool that aims at changing how Google shows Google+ results in the new Google Plus Your World launch.

It is fairly simple, you install the bookmarklet, click it when on the Google results, and the Google+ results will change to either Twitter, Facebook or another social network.

The campaign is named Focus on the User and they write:

How much better would social search be if Google surfaced results from all across the web? The results speak for themselves. We created a tool that uses Google’s own relevance measure-the ranking of their organic search results-to determine what social content should appear in the areas where Google+ results are currently hardcoded.

All of the information in this demo comes from Google itself, and all of the ranking decisions are made by Google's own algorithms. No other services or APIs are accessed.

Here is what it does:

click for full size

click for full size

Pretty clear? It does more but those are to examples, many more examples over here.

Danny Sullivan has a great write up over here and here is a video demo:

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Google Search Results Change Based On Device