Facebook Acquired GIPHY & Google Does Not Rank GIPHY Well Since 2017

May 18, 2020 - 7:21 am 1 by

GIPHY

I am sure you heard the news, GIPHY was acquired by Facebook for $400 million last week. You may remember, in 2017, GIPHY drastically dropped in Google's search results and since then, GIPHY's Google traffic really has not returned.

Here is a graph of GIPHY and friends performance in Google:

Gary Illyes from Google said, yea, Google generally does not like to rank or index other search engines in its search engine:

This is a policy since 2007, well before most of these sites have come around. Here is the rational on why Google does not want to index other search results. Although, it does seem Google has indexed 11.5 million GIPHY pages.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Google Search Console API Stops Supporting Batch HTTP & JSON-RPC Requests