Giphy CEO: We Own Happy Birthday On Google. Next Day They Get Hit

Oct 10, 2017 - 8:16 am 17 by

Own It Giphy

A Fast Company story on October 3rd profiling Giphy, the popular GIF search engine, ended off with the cofounder and CEO of Giphy, Alex Chung saying "Yeah, we own happy birthday now [on Google]." Then on October 4th, Giphy got hit and they are now on page two for the search term, [happy birthday].

Here is that snippet at the end of the article:

“Forget that,” Leibsohn replies. “You search ‘Happy birthday,’ we’re No. 1.” (This is true!)

“Yeah, we own happy birthday now,” Chung says.

If you can’t make money from owning happy birthday, well, there are 1,716 GIFs tagged “face palm” to send Chung and Leibsohn.

Do you think Google smacked them because of the article?

Here is Glenn Gabe showing how they got hit in search the day after the story:

Is it because of their Google bragging?

Maybe but I doubt it.

What do you think? If you have good rankings in Google, don't brag about it or buy out billboards?

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Working On Surfacing More Content That Comes From The Heart

May 20, 2024 - 7:51 am
Google Search Engine Optimization

Danny Sullivan: We Speak Directly To Engineers Working On Google Ranking Systems

May 20, 2024 - 7:41 am
Google Search Engine Optimization

Comments To Notes In Google Search?

May 20, 2024 - 7:31 am

Google Says Notes On Search Now Ends Soon

May 20, 2024 - 7:21 am
Bing Search

Bing Lets You Turn Off AI Responses But Google Doesn't Let You Turn Off AI Overviews

May 20, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Previous Story: Google: Strongly Encourages Paywalled Content Markup With Flexible Sampling