The Search Community Lost The Father Of Link Building, Eric Ward, aka Link Moses

Oct 19, 2017 - 7:50 am 5 by
Filed Under Search News

Eric Ward

Before there was a term called link building, heck, before there was "SEO" - Eric Ward was doing link building. There was a reason he was referred to as Link Moses, because he was the father of link building. Last night the search community learned of his sudden and untimely passing. He was only 58 years old, he has three children, a wife, a parent and a whole industry of peers who he has left behind.

He passed away on Monday, October 16, 2017 as per his obituary. The obituary talks about his family life but also his contributions to the industry:

Eric began his Internet Business 25 years ago. He developed, created and executed effective content linking and promotion strategies for over 1,000 websites. Some of his clients included,,, NBC sports, National Geographic and the U.S. Olympic Committee.

Eric will be remembered for his major positive influence and contributions to the Internet Industry, and was affectionately known as "Link Moses" by his peers.

We have cited him here countless times and I have heard him speak dozens of times. Heck, I remember the first time he spoke, his presentation was an HTML document full of hyperlinks - which was obviously fitting.

This is such sad news and I hate to have to write it. It is just a shame and I hope he is able to read all the social posts of those in the industry that he meant so much to. I'll compile a list right below of tweets from the industry that I was able to find. If I missed any, please use the comments:

With the deepest respect to his legacy, family and contributions to our industry - you will be missed Eric.

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles


Google Notes On Search Won't Necessarily Go Away In May

Apr 18, 2024 - 7:51 am
Google Maps

Google Maps Releases New Directions, Travel & EV Features

Apr 18, 2024 - 7:41 am
Google Ads

Google Ads Reminds Advertisers Some Ad Customizers Will Go Away May 31st

Apr 18, 2024 - 7:31 am
Google Search Engine Optimization

Google Drops Video Carousel Markup

Apr 18, 2024 - 7:21 am
Google Maps

Google Business Profiles Register Your Defibrillator (AED)

Apr 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 17, 2024

Apr 17, 2024 - 4:00 pm
Previous Story: Upside Down, The Google Meeting Room