Google Stops Listing Burberry US Home Page

Apr 5, 2012 - 8:39 am 10 by

Google BurberryDean Rowe, the SEO manager at Burberry's headquarters, received one of those Big traffic change for top URL notifications in Google Webmaster Tools for the http://us.burberry.com URL.

In fact, Google has currently delisted the us.burberry.com page. Why? Well, it was not a penalty, it was because Google felt the page was redundant to the uk.burberry.com web page.

Google's John Mueller told Dean, "We're currently seeing the UK and the US versions as being identical, and picking one of them (in this case, the UK version) for indexing."

A great way to resolve this is to make sure that they're really unique. Another solution could be to use geotargeting in Webmaster Tools (if you aren't using it already), and to use the "link rel=alternate hreflang" construct to make sure that we understand the relationship between your UK and US pages. You can find out more about this at http://support.google.com/webmasters/bin/answer.py?hl=en&answer=189077

Here is a screen shot, which might change in the near future:

Google Burberry Results

Burberry is a huge brand and looking at how Google handled this situation is something most SEOs can learn from.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 20, 2024

May 20, 2024 - 4:00 pm
Google Search Engine Optimization

Google Working On Surfacing More Content That Comes From The Heart

May 20, 2024 - 7:51 am
Google Search Engine Optimization

Danny Sullivan: We Speak Directly To Engineers Working On Google Ranking Systems

May 20, 2024 - 7:41 am
Google Search Engine Optimization

Comments To Notes In Google Search?

May 20, 2024 - 7:31 am
Google

Google Says Notes On Search Now Ends Soon

May 20, 2024 - 7:21 am
Bing Search

Bing Lets You Turn Off AI Responses But Google Doesn't Let You Turn Off AI Overviews

May 20, 2024 - 7:11 am
Previous Story: Bing Video Search Gets An Upgrade