Google Stops Listing Burberry US Home Page

Apr 5, 2012 - 8:39 am 10 by

Google BurberryDean Rowe, the SEO manager at Burberry's headquarters, received one of those Big traffic change for top URL notifications in Google Webmaster Tools for the URL.

In fact, Google has currently delisted the page. Why? Well, it was not a penalty, it was because Google felt the page was redundant to the web page.

Google's John Mueller told Dean, "We're currently seeing the UK and the US versions as being identical, and picking one of them (in this case, the UK version) for indexing."

A great way to resolve this is to make sure that they're really unique. Another solution could be to use geotargeting in Webmaster Tools (if you aren't using it already), and to use the "link rel=alternate hreflang" construct to make sure that we understand the relationship between your UK and US pages. You can find out more about this at

Here is a screen shot, which might change in the near future:

Google Burberry Results

Burberry is a huge brand and looking at how Google handled this situation is something most SEOs can learn from.

Forum discussion at Google Webmaster Help.


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