Branded Searches In Google My Business Insights

Nov 29, 2018 - 7:37 am 0 by
Filed Under Google Maps

Google Branded

Last month, Google introduced a new group of analytics data in Google My Business Insights called "branded" searches. Google defined them as "Customers who find your listing searching for a brand related to your business." Joy Hawkins met with Google and had a chance to clarify with examples what these types of searches are.

click for full size

Joy posted in the Local Search Forums these specific examples of what is a branded search versus a direct search, etc. She said:

"State Farm" returns a 3-pack for several locations for State Farm. This is a branded search.

click for full size

"State Farm Bob Hagen" just returns a knowledge panel for that specific location. That's a direct search.

click for full size

"Starbucks Near Me" returns a 3-pack with several locations - this is a branded search.

click for full size

"Starbucks on Mission College Blvd" returns just a single, specific Starbucks location. This is a direct search.

click for full size

For more examples, check out the thread.

I hope this clarifies things for some of you.

Forum discussion at Local Search Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Google Beta Testers Wanted For The Search Console Performance Report