Branded Searches In Google My Business Insights

Nov 29, 2018 - 7:37 am 0 by
Filed Under Google Maps

Google Branded

Last month, Google introduced a new group of analytics data in Google My Business Insights called "branded" searches. Google defined them as "Customers who find your listing searching for a brand related to your business." Joy Hawkins met with Google and had a chance to clarify with examples what these types of searches are.

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Joy posted in the Local Search Forums these specific examples of what is a branded search versus a direct search, etc. She said:

"State Farm" returns a 3-pack for several locations for State Farm. This is a branded search.

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"State Farm Bob Hagen" just returns a knowledge panel for that specific location. That's a direct search.

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"Starbucks Near Me" returns a 3-pack with several locations - this is a branded search.

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"Starbucks on Mission College Blvd" returns just a single, specific Starbucks location. This is a direct search.

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For more examples, check out the thread.

I hope this clarifies things for some of you.

Forum discussion at Local Search Forums.


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