That's SEO: Turning Transactional Queries Into Brand Queries On Google

Mar 19, 2015 - 7:53 am 1 by

You know you are a good SEO when you are able to make Google think that an informational or transactional query should result in your brand showing up in the knowledge graph section of the search results page.

That is exactly what Kars4Kids did for the search query [car donation]:

click for full size

You see the right top, "see results about" and if you click on it, it takes you to the navigational/brand query for the Kars4Kids brand. This was spotted b Wendy Kirwan on Twitter.

Now that is excellent SEO or maybe marketing. I mean, when I think of car donations in the US, I do think of Kars4Kids, those radio commericals ringing through my head:

Maybe based on search volume, those searching for car donations also often search for Kars4Kids? I am not sure but this is an example of a company that is doing it right, I think, with offline marketing to influence online marketing.

We know Google doesn't want knowledge graph results to show brands but that is more with answers. This seems different.

Do you disagree?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 6, 2024

Dec 6, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google November Core Update Done, Chrome Site Engagement Metrics, Canonicals, 21 Years & More

Dec 6, 2024 - 8:11 am
Google Updates

Google November 2024 Core Update Finally Finished Rolling Out

Dec 6, 2024 - 8:01 am
Google Search Engine Optimization

Google Does Try To Handle Broken Canonicals

Dec 6, 2024 - 7:51 am
Google Search Engine Optimization

Google Search: How Clustering Works With Localization

Dec 6, 2024 - 7:41 am
Google Search Engine Optimization

Google Marauding Black Holes With Clustering & Error Pages

Dec 6, 2024 - 7:31 am
Previous Story: Google Sand Castle Logo