Blekko Dazzles Search Results Design But Does That Improve Relevancy?

May 30, 2013 - 8:11 am 5 by

Blekko LogoBlekko announced a major redesign yesterday - from their logo color schemes (dark red to light blue) to pretty much everything you see.

Blekko detailed the three core changes:

  • Blekko now exposes multiple search categories to help users navigate to high quality results more efficiently and with less queries
  • Blekko supports a responsive design that adjusts to tablet and desktop screen sizes
  • The site has been redesigned with a new aesthetic and navigational approach that we hope users find fun and engaging

Yes, it looks pretty, here is a vanity search for my name:

click for full size

But are the results any better?

The two sites that come up under the SEO category, I do not write for. If I dig deeper, yes, Search Engine Land and Search Engine Roundtable do come up. But I do not write for the other two, heck, I never wrote for Search Engine Journal.

Blekko Results

A WebmasterWorld thread has similar complaints. They say the search results look pretty but the results themselves are well off the mark.

Moderator, martinibuster, said:

Searched for Webmaster Forum and the top results are pinterest, an iTunes app for V7N, a UK webmaster forum I've never heard of, a Google Support Forum, then a twitter directory. The bottom six are populated by WebmasterWorld, searchengineland, a single member profile from SEOMoz, bottoming out with highrankingsforum and searchenginewatch. Not useful.

What do you think?

Forum discussion at WebmasterWorld.


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