Bing Testing Replacing Ad Label With Sponsored Label

Oct 2, 2024 - 7:11 am 0 by
Filed Under Bing Ads

Bing Robot Thick Glasses

Microsoft seems to be testing replacing the hard to see ad label with a longer sponsored label in the Bing Search results. So instead of it saying "ad" next to the search ads, it is testing showing "sponsored" text next to the search ads.

Google uses "Sponsored" text next to its ads, at least currently.

This was spotted by Khushal Bherwani who posted a bunch of screenshots on X this morning - here is one:

Bing Ads Label

Here is another:

Bing Ad Label2

This is the same ad with the normal "ads" label:

Google Ad Label Old

Here is what I see for the ad label - it says "ad" not "sponsored."

Bing Ad Label

Here are more screenshots:

Just a reminder, Bing has some of the hardest-to-see ad labels in its search results. Bing even tested some super tricky ad labels and hidden labels that blend into the organic results.

Do you like that it says "sponsored" instead of "ads"? I know this is just a test.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: August 26, 2025

Aug 26, 2025 - 10:00 am
Google

Google: We're Testing Changes To AI Mode To Encourage Clicks

Aug 26, 2025 - 7:51 am
Google Search Engine Optimization

Google Search Console Link Report Doesn't Have A Last Updated Date

Aug 26, 2025 - 7:41 am
Bing Ads

Microsoft Responds To Hard To See Search Ad Labels

Aug 26, 2025 - 7:31 am
Other Search Engines

Sparktoro Research: Traditional Search Is Not Declining

Aug 26, 2025 - 7:21 am
Bing Ads

Dos and Don'ts Of Microsoft Advertising Suspensions & Appeals

Aug 26, 2025 - 7:11 am
 
Previous Story: Google Panda Sneaking Up On You