Bing Tests Clear Distinction Between Free & Paid Search Results

May 8, 2024 - 7:51 am 1 by
Filed Under Bing Ads

Torn Microsoft Logo

Microsoft's disclosure of search ads on Bing has not been the greatest, honestly, in many cases, worse than Google's disclosures. Recently, however, Bing has been testing a clearer distinction between its ads and organic free listings.

Frank Sandtmann spotted this and posted about it on Mastodon and after fiddling with it enough, I was able to replicate it.

Look at how the ads are in the white background and the free organic listings are in the gray background:

Bing Ads Seperator

I wonder if this will go live or after Microsoft sees the results, they will go back to making the distinction between ads and free results almost impossible to see.

Frank posted more examples on Mastodon.

Forum discussion at Mastodon.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Google: Having News In Your Site Name Is Fine