Bing Strongly Recommends Publishers Use The Submit URL Tool

Feb 8, 2019 - 8:13 am 3 by
Filed Under Bing SEO

Bing Slow Crawl

Last week we reported that Bing expanded their submit URL tool from 10 URLs per day to 10,000 URLs per day, removing essentially all the quotas. The shocking part in that announcement was that they seemed to want to do away with crawling as a strategy for getting web pages into their index.

Yesterday, I interviewed Christi Olson, Bing’s head of search evangelism for Search Engine Land and she confirmed, that is the direction Bing hopes to take. It is inefficient and resource intensive for both Bing and the publishers for Bing to crawl their sites. Instead, they hope that publishers begin submitting content to their search engine.

One point Christi Olson made crystal clear to me is that publishers should be using this now. If you produce content, using the tool will tell Bing as a "strong signal" to crawl the page NOW. If you want to pretty much ensure faster crawling and thus indexing of your content in Bing, then use it. You can submit stuff manually in the Bing Webmaster Tools interface or code into your CMS their API. I'll be adding it here using the API soon.

I got into a lot of the concerns about this strategy change and how it might impact SEOs on Search Engine Land - so read that. And yes, this is what Yoast is doing with Bing. I still am trying to find out officially what Yoast is doing with Google here.

Christi Olson from Bing answered additional questions on Twitter from the SEO community after I published this story yesterday. Here they are:

Forum discussion at Twitter.


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