Bing Tests Black Organic URLs & Green Sponsored URLs

Jan 27, 2025 - 7:21 am 0 by
Filed Under Bing Ads

Bing Black Green Stripes

Microsoft is testing different colored URLs for its organic (free) results and its sponsored (paid) results. The organic URL slugs are bold black colored and the sponsored URL slugs are bold green colored.

Khushal Bherwani posted screenshots of this on X - I am not able to replicate this:

Bing Black Urls Green For Sponsored

Here are more screenshots:

This is surprising to me being off often Bing tries to hide the ads or blend them into the organic results.

Forum discussion at X.

Update: Variation:

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 2, 2025

Jul 2, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Volatility Just Began - Do You See It?

Jul 2, 2025 - 8:35 am
Google Search Engine Optimization

July 2025 Google Webmaster Report

Jul 2, 2025 - 7:51 am
Google Search Engine Optimization

Google On Links & Core Updates

Jul 2, 2025 - 7:41 am
Bing Search

Bing Places Copilot Search As First Tab & Replaces All With Web

Jul 2, 2025 - 7:31 am
Google

Google E-Commerce Cards With At A Glance Label Text

Jul 2, 2025 - 7:21 am
Previous Story: Google Search Tests Jobs At Similar Employers