Bing Tests Italicized URLs In Search Results

Jun 26, 2025 - 7:11 am 0 by
Filed Under Bing Search

Bing Ribbons

Microsoft is testing italicizing the URLs in the Bing Search results. It is a bit weird to look at and I am not sure why Bing is testing this but they are.

Frank Sandtmann spotted this and posted about it on Mastodon - he wrote, "Bing is messing around with the font of the URL: it is displayed in italics. This gives the impression that exact match domains (EMD) are important." He added, "Looks weird," and he is right.

Here is his screenshot:

Bing Italics Url Search

This is what I see, in comparison:

Bing Normal Url Search

Forum discussion at Mastodon.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 13, 2026

Feb 13, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, Bing AI Performance Reports, New AI Mode Retail Ads, UCP Checkout & ChatGPT Ads Go Live

Feb 13, 2026 - 8:01 am
Google Search Engine Optimization

Where Are Those New Google Search Console Features?

Feb 13, 2026 - 7:51 am
Google Ads

Google Ads Product Eligibility View Across Campaigns

Feb 13, 2026 - 7:41 am
Google Search Engine Optimization

Google Still Recommends You Focus On Visible Anchor Text For Links

Feb 13, 2026 - 7:31 am
Google Ads

Google Ads Recommended Experiments

Feb 13, 2026 - 7:21 am
 
Previous Story: Google Cloud Cooking