Bing Tests Italicized URLs In Search Results

Jun 26, 2025 - 7:11 am 0 by
Filed Under Bing Search

Bing Ribbons

Microsoft is testing italicizing the URLs in the Bing Search results. It is a bit weird to look at and I am not sure why Bing is testing this but they are.

Frank Sandtmann spotted this and posted about it on Mastodon - he wrote, "Bing is messing around with the font of the URL: it is displayed in italics. This gives the impression that exact match domains (EMD) are important." He added, "Looks weird," and he is right.

Here is his screenshot:

Bing Italics Url Search

This is what I see, in comparison:

Bing Normal Url Search

Forum discussion at Mastodon.

 

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