Bing Increases Integration With Facebook Likes

Feb 25, 2011 • 8:06 am | comments (6) by | Filed Under Bing Search

Bing Facebook LikesBing has announced they have tightly integrated the Facebook Likes data they began using back in October into the Bing search results.

I believe this move is to counter-act Google's announcement of their tighter integration of social search elements into the search results.

With Google, these social integrations can influence the ranking of the results - it does not appear to be the same with Bing's Facebook integration. It seems that if a Bing search result does have any Facebook like data, then Bing will label it under the search result. Bing will not boost a search results in the rankings based on that data - at least not yet. Also, Bing has Facebook likes, whereas Google does not.

Here is a before and after screen shot of Bing displaying such results with Facebook likes:

Before - Bing Without Facebook Likes:

Bing Without Facebook Likes

After - Bing With Facebook Likes:

Bing With Facebook Likes

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