Now Confirmed Bing Algorithm Update On Wednesday, January 18th

Jan 23, 2023 - 7:51 am 8 by
Filed Under Bing SEO

Bing Algorithm Update

Update: This is now confirmed by Microsoft, see below.

After a crazy December with Google updates, including both the Helpful Content Update and Link Spam Update, it seems Bing might have been holding off until 2023 for its own update. I received several reports of serious volatility with Bing rankings and traffic starting on January 18th into January 19th and I dug in a bit across sites. And yes, it does look like there was some type of algorithm update that heavily impacted some sites (across verticals).

Although most site owners focus on Google, there are still some sites receiving a lot of traffic from Bing. I know that might be hard to believe, but it’s true. I plan to dig in more soon, but for the sites I checked that surged or dropped, you can definitely see a distinct change in rankings and traffic across many queries starting on 1/18 with more volatility on 1/19. For example, for one site that dropped heavily, they used to rank in the top five for a number of queries, and many of those pages dropped to page two or beyond. Actually, I couldn’t even find the site for some of the queries anymore.

And for sites surging, I’m seeing some big jumps in rankings. For example, moving from page two and beyond to page one (and sometimes high on page one). And I can see impact across some international sites as well, so it does seem to be a global update. I’ve also heard from some people running sites outside the US that saw impact.

Here are some examples of surges and drops I’m seeing based on Bing Webmaster Tools data and GA data. Note, the update rolled into the weekend, so it will be clearer over the next few days for sites that were impacted:

Bing algorithm update January 2023

Drop in Google Analytics for Bing organic January 2023

Bing algorithm update drop in Bing Webmaster Tools

Surge during a Bing algorithm update in January 2023

Surge during the Bing algorithm update in January 2023

And here is volatility picked up by SERPmetrics for Bing starting right around the update:

Surge with the Bing algorithm update on 1/19/22 SERPmetrics volatility for Bing in January 2023

Also, a quick note that Bing doesn’t confirm algorithm updates like this (unlike Google which has been announcing major updates for quite some time now). That said, I will reach out to some people at Bing to see if they can comment on the volatility.

Forum discussion at Twitter.

Update from Barry Schwartz: At the Microsoft Bing AI event, Yusuf Mehdi confirmed this update saying at the 19:43 mark in the video, "But a few weeks ago, something special happened. We applied the AI model to our core search ranking engine and we saw the largest jump in relevance in two decades. We believe we can continue to drive breakthroughs as we improve the models."

He showed this chart:

Bing Core Ranking Engine

Update from Glenn: It was awesome to receive confirmation from Bing about the algorithm update. Like I explained in January, there were some huge shifts I saw across sites starting on January 19, 2022. After receiving confirmation yesterday, I took a closer look at the sites that saw a lot of movement then. And yep, the impact is extremely clear. I have included updated screenshots below from Bing Webmaster Tools.

Bing algorithm update on January 19 2022 Updated screenshot

Drop with the Jan 19, 2022 Bing algorithm update

Surge with the Bing algorithm update on Jan 19, 2022

Another surge with the Jan 19 Bing Algo update

BWT surge with the Jan 19 2022 Bing algo update

Big surge with the Jan 2022 Bing algo update

And here's a quick delta report based on a site that surged with the update (based on Bing Webmaster Tools data):

Delta report for Jan 2022 Bing algorithm update

Check your stats: Again, if Bing organic search traffic is important for your business, then definitely check Bing Webmaster Tools and Google Analytics today. You might be surprised with what you find. Some sites saw big shifts in rankings and traffic starting on January 19, 2022 when Bing applied the new AI model to its core search ranking engine.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles


Google Search Tests Black Sitelinks

Jun 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: June 17, 2024

Jun 17, 2024 - 10:00 am
Google Search Engine Optimization

The Maddening Adventure Of Tracking AI Overviews In Google Search Console

Jun 17, 2024 - 7:51 am
Google Ads

Google Ads Forcing Some Advertisers Off Credit Card Payments

Jun 17, 2024 - 7:41 am
Apple App Store

Apple Updates Applebot Docs With Applebot-Extended, Reverse DNS & More

Jun 17, 2024 - 7:31 am
Google Maps

Google Maps Updates Fake Engagement Policy With More Detail

Jun 17, 2024 - 7:21 am
Previous Story: Google Search Console Insights Achievements Section