Bing Ads: New Interface & Features Announced

Jul 31, 2014 • 7:57 am | comments (0) by | Filed Under Microsoft Bing Ads (formerly adCenter)

Bing Ads

Bing announced they are launching a new easier to use interface for Bing Ads, as well as releasing new features.

The changes include:

  • Auto-tagging. Bing Ads handles tagging automatically for you, providing more accurate reporting, and reducing time spent on managing campaigns.
  • Online insertion orders. No need to fax or email insertion orders – you can do it online through Bing Ads or the Bing Ads API. This will offer ease in your ability to track budgets and manage account payments.
  • New performance indicator. Coming soon, a new Top Mover feature is a diagnostic tool that quickly analyzes ad performance, allowing you make better campaign decisions
  • Improved UI. Starting next week, you will start to see Bing Ads in a different way. With simpler navigation and a new look, Bing Ads will become easier to use and enable you to save time by improving work flow.

Here is a before and after on the new look:

click for full size

Here is a video of the new features:

Forum discussion at WebmasterWorld.

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