Bing announced they are launching a new easier to use interface for Bing Ads, as well as releasing new features.
The changes include:
- Auto-tagging. Bing Ads handles tagging automatically for you, providing more accurate reporting, and reducing time spent on managing campaigns.
- Online insertion orders. No need to fax or email insertion orders – you can do it online through Bing Ads or the Bing Ads API. This will offer ease in your ability to track budgets and manage account payments.
- New performance indicator. Coming soon, a new Top Mover feature is a diagnostic tool that quickly analyzes ad performance, allowing you make better campaign decisions
- Improved UI. Starting next week, you will start to see Bing Ads in a different way. With simpler navigation and a new look, Bing Ads will become easier to use and enable you to save time by improving work flow.
Here is a before and after on the new look:
Here is a video of the new features:
Forum discussion at WebmasterWorld.