comScore: Google Still Dominating Search in October 2010

Nov 22, 2010 • 7:59 am | comments (1) by | Filed Under Search Engine Industry News

comScore released their October 2010 U.S. Search Engine Rankings and surprise, surprise, Google still is the leader by far.

comScore Explicit Core Search Share Report*
October 2010 vs. September 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Sep-10 Oct-10 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 66.1% 66.3% 0.2
Yahoo! Sites 16.7% 16.5% -0.2
Microsoft Sites 11.2% 11.5% 0.3
Ask Network 3.7% 3.6% -0.1
AOL LLC Network 2.3% 2.1% -0.2

*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.

More than 16.6 billion explicit core searches were conducted in October. Google Sites ranked first with 11.0 billion searches, followed by Yahoo! Sites in second with 2.7 billion and Microsoft Sites in third with 1.9 billion. Ask Network accounted for 598 million explicit core searches followed by AOL LLC Network with 346 million.

Forum discussion at WebmasterWorld.

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