Facebook: "Crack Cocaine Of The Internet"

Nov 22, 2010 - 7:52 am 0 by
Filed Under Social Search

Hitwise released a report saying Facebook.com generates nearly 1 in 4 page views in the US. It well surpassed Google in terms of in visits and greatly surpassed Google in terms of "page views."

Hitwise said, "The market share of page views for Facebook.com was 24.27% last week, 3.8x the volume of the 2nd ranked website YouTube.com with 6.93%." Google's volume in page views was 5.32%, but keep in mind, Google owns YouTube.

A WebmasterWorld thread has some fun conversation around this latest metric. One person's post, I made the title of this article.

You have to separate "pageviews" from "visits". Every time someone clicks "refresh" in their browser, it's a pageview. I know a lot of people who leave a tab permanently open to facebook, and pop over to it every 10 or 15 minutes and click refresh to see if there's any updates.

It's the crack cocaine of the internet.

Moderator, skibum, added a nice note comparing the value of a Google page view to a Facebook page view. She said in summary, you can see the long post in the forums:

If all these FB pages views were worth something, then forums would be the most valuable properties on the web and be going public at billion dollar valuations.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 1, 2025

Jul 1, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Is Rolling Out - What We're Seeing So Far

Jul 1, 2025 - 7:51 am
Google Search Engine Optimization

New Google Search Console Insights Report

Jul 1, 2025 - 7:41 am
Spiders

Cloudflare To Block AI Crawlers By Default & Pay Per Crawl Model

Jul 1, 2025 - 7:31 am
Bing Search

Who Ate The Bing Search Results

Jul 1, 2025 - 7:21 am
Google AdSense

Google AdSense New Privacy Law & Opt-Out Mechanism

Jul 1, 2025 - 7:11 am
Previous Story: Another Major Quality Score Bug Impacted Google AdWords Advertisers