Yesterday, Yahoo announced a very cool new search keyword tool named Yahoo Clues. I did a pretty detailed write up on it at Search Engine Land, so I will try not to repeat much of that here.
In short, this is a keyword tool that shows you data for only the most popular queries. Yahoo said the tool is also updated about every hour. The tool shows you demographic data, such as gender and age, income levels, geographic location and related keywords.
The somewhat unique part of this tool is the "search flow." It shows you the most likely preview query and next query on Yahoo after searching for that term. So for those iPhone normally search for these searches prior to search for iPhone:
- $8 million iphone
- iphone 4
- verizon iphone
- iphone price
- iphone rumors
And this is what they search for next:
- new iphone 2010
- iphone 4
- iphone price
- iphone verizon
- iphone rumors
The chain here is important.
For more on how this works, see the help documents and the video below.
Forum discussion at Sphinn and WebmasterWorld.
