Yahoo's Approach To Search Similar To The Failed

Sep 20, 2010 - 8:37 am 5 by

I hate writing about Yahoo because I still feel they ripped a good thing apart. It reminds me of's missteps and no one would argue with me now, not even those at when the switch happened, that's strategy worked. So now when I see Yahoo taking similar steps, I just get so upset.

So now Yahoo announced their future plans, including the plans for the new Yahoo search experience. They said:

With more searches than ever for information-rich topics like music, movies, and news, we’ll be launching new, more visually compelling search results that let you discover information and be entertained all on one search result page.

Sound familiar to's thoughts? Yahoo is making the same or very similar steps to when they gave up on core search.

Yahoo said the changes coming include:

  • Entertainment – The new Yahoo! Search experience for entertainment-related searches will provide richer content results whether you’re searching for movies, music artists, or celebrities by combining images, news articles, videos, tweets, events, and ratings.
  • News – The new Yahoo! Search experience for news searches will be more conveniently organized with videos, images, articles, and tweets on a single page so you can immerse yourself in the headlines of your choice and stay in the loop on important updates as they develop.


Feel free to disagree, I certainly hope I am wrong.

Forum discussion at WebmasterWorld.


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