Poll: How Has Google Instant Impacted Your AdWords Campaigns?

Sep 17, 2010 - 8:18 am 1 by
Filed Under Google Ads

Google Instant launched over a week ago now and I wanted to reach out to our readers who run AdWords campaigns. As you know, Google Instant changes the way Google shows your AdWords ads. Google will count an impression on your ad if the user stops typing for three seconds, hits enter in the search box or clicks on a search result or ad.

There are some folks at WebmasterWorld claiming their impressions for their ads are up 2 to 3 times since before Google Instant launched. Honestly, those numbers don't surprise me. But some are saying they don't see any difference.

Can you take the poll below and let me know what you see? Please also tell your advertising friends to take the poll as well. I'll publish the results in a week or so.

I am specifically not asking about Quality Score changes at this point.

Another point, many advertisers aren't happy with the 3-second rule. They think it should be longer than 3-seconds. I wonder if that rule will ever change...

Forum discussion at WebmasterWorld.

 

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