Publishers Abusing Google's DMCA Policy?

Jul 6, 2010 - 8:16 am 1 by
Filed Under Google AdSense

A WebmasterWorld thread reports that some publishers have had their Google AdSense ads deactivated over bogus DMCA filings.

DMCA, is the Digital Millennium Copyright Act, and Google has a policy of "removing or disabling access to material claimed to be the subject of infringing activity and/or terminating subscribers," when in question. Google allows those served with a DMCA notice to appeal the process, but that can take several days. Several days can mean big money for some publishers.

The publisher in the WebmasterWorld explained his case:

We received a DMCA Notice this morning. The "infringing" article has been on our site since 2006 (this can be verified at We BOUGHT a license to USE the article at in 2006. The article in question is still available at, for any person to purchase. There is no unique/full rights available on this article.

He said "it took two faxes, two electronic counter notices, and a few emails, but this morning I received the email from Adsense Support to say they have re-enabled ad serving." He was without ads for about 6 days and he will never recoup that lost income.

Should there be a counter-claim with financial penalty for filing false DMCA requests?

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 18, 2024

Apr 18, 2024 - 4:00 pm

Google Notes On Search Won't Necessarily Go Away In May

Apr 18, 2024 - 7:51 am
Google Maps

Google Maps Releases New Directions, Travel & EV Features

Apr 18, 2024 - 7:41 am
Google Ads

Google Ads Reminds Advertisers Some Ad Customizers Will Go Away May 31st

Apr 18, 2024 - 7:31 am
Google Search Engine Optimization

Google Drops Video Carousel Markup

Apr 18, 2024 - 7:21 am
Google Maps

Google Business Profiles Register Your Defibrillator (AED)

Apr 18, 2024 - 7:11 am
Previous Story: Would You Buy a Link From Link Brokers Like Text Link Ads?