Bing Drops Cashback Proving You Can't Buy Search Market Share

Jun 7, 2010 - 8:24 am 1 by
Filed Under Bing Search

Live Search CashbackOn Friday, Microsoft announced they are dropping the cashback program. Microsoft Cashback enticed searchers to try Bing over other search engines by giving them cash back after buying through a search ad.

I did the walk through on how cashback works a while back. I personally used it every now on then on big purchases, it was a great way to not just get a great deal, but to get money back on great deals.

Unfortunately for me, Microsoft said it didn't work and didn't bring in enough market share to keep it around. Cashback will be gone on July 30th at 9:00 pm PST. Microsoft said, "but after a couple of years of trying, we did not see the broad adoption that we had hoped for."

I always wondered how costly this program was, but I guess it was a marketing expense.

Forum discussion at DigitalPoint Forums and WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am
Google

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Yahoo Publishers Receive Their Final Payments