Bing Drops Cashback Proving You Can't Buy Search Market Share

Jun 7, 2010 • 8:24 am | comments (1) by | Filed Under Bing Search

Live Search CashbackOn Friday, Microsoft announced they are dropping the cashback program. Microsoft Cashback enticed searchers to try Bing over other search engines by giving them cash back after buying through a search ad.

I did the walk through on how cashback works a while back. I personally used it every now on then on big purchases, it was a great way to not just get a great deal, but to get money back on great deals.

Unfortunately for me, Microsoft said it didn't work and didn't bring in enough market share to keep it around. Cashback will be gone on July 30th at 9:00 pm PST. Microsoft said, "but after a couple of years of trying, we did not see the broad adoption that we had hoped for."

I always wondered how costly this program was, but I guess it was a marketing expense.

Forum discussion at DigitalPoint Forums and WebmasterWorld.

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