Microsoft Aims To Capture UK Search Market Share with Ads

Mar 9, 2010 - 7:55 am 0 by
Filed Under Bing Search

There are reports that Microsoft is going to do a huge ad push in the UK in an effort to capture market share there. Currently, Microsoft's Bing has a 3% share of search, whereas Google holds about a 90% share.

Here is the news:

Microsoft is to launch a multimillion-pound TV ad campaign for its search engine Bing, as part of a major marketing push designed to challenge Google's dominance of the UK search market, MediaGuardian.co.uk can reveal.

Microsoft will certainly have its work cut out winning over consumers – it currently holds about a 3% share of the search market while Google controls about 90%.

"This is a big moment – we are taking out our slingshots and taking on Goliath," said the managing director and vice-president of consumer and online at Microsoft UK, Ashley Highfield, adding that he believed Bing met a real desire from both consumers and advertisers.

A WebmasterWorld thread has some comments, here is one:

In the UK I believe there is a large number of people who do not like Microsoft and unless they can hide their identity as far as Bing is concerned, I doubt they will make any great inroads however much money they pour into Bing. And that mention of taking out their slingshots and taking on Goliath is a joke! Who is the real Goliath between the two companies?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Google Public Data Explorer, Private Data Soon?