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Google has been supporting Rich Snippets for a while now. Most recently, they added a more types of markups to add to your HTML in order for Google to provide richer descriptions in the search results.
One of those additions is product data and a WebmasterWorld thread now has discussion around it. There is a lot of technical detail on the Products microformats or RDFa labels at Google.
Here are the fields allowed:
- brand
- category
- description
- name (fn)
- price
- photo
- url
Forum discussion WebmasterWorld.
