Microsoft adCenter Advertiser Suffer from Quality Score Issues Also

Nov 9, 2009 - 8:33 am 0 by
Filed Under Bing Ads

There is a small thread at WebmasterWorld with two advertisers complaining that their US based ads are not running as often as their UK based Microsoft adCenter campaigns. In short, the US campaigns they were running, in comparison to the UK campaigns, were getting a tiny fraction of impressions and clicks.

One advertiser emailed Microsoft and received this interesting response:

We see that your program was opened in 2006.

We see that you are receiving some impressions but not nearly as many as you could be. Sometimes when a campaign or ad group is not getting very much activity for a long period of time the ad will start showing less and less because it is not performing. That may be what has happened with your campaign.

My suggestion is to start two brand new campaigns and copy all of the data over from your existing campaigns.

We know adCenter has hit campaigns for low quality ranking factors in the past, but to have two campaigns, exactly the same, with the difference being UK versus US, that seems interesting. What I find even more interesting is that Microsoft here is suggesting the advertiser build a brand new campaign and just copy over the data.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 19, 2024

Jul 19, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More

Jul 19, 2024 - 8:01 am
Google Search Engine Optimization

Billions Of Google goo.gl URLs Will No Longer Work

Jul 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: ccTLDs & Language Do Help You Rank A Little Better In Local Country Region

Jul 19, 2024 - 7:41 am
Google Search Engine Optimization

Google's On Knowing If Your SEO Team Is Doing Their Job

Jul 19, 2024 - 7:31 am
Google Ads

Google Merchant Center Next Gains Support For Supplemental Feeds

Jul 19, 2024 - 7:21 am
Previous Story: London Escort Service Using Seductive Images in Google Maps Business Listings