Microsoft's adCenter Quality Score Update Hurting PPC Relevancy?

Apr 19, 2007 - 7:49 am 5 by
Filed Under Bing Ads

I reported earlier this week that adCenter advertisers noticed a drop in traffic, which we later found out was due to them adding a quality factor to the ads displayed in live.com.

Microsoft claimed that "this improvement will ensure that we maintain a high quality of ads and relevance to the Live Search user. But the folks over at DigitalPoint Forums disagree.

One person explained that his "quality site has plummeted in the rankings, yet there are sites where the url and the landing page does not even match up." Another person added, "the pages that do rank for advertising on certain keywords that I have also bid on have poorly broken english splattered all over them." Yet another agreed, "the sites that rank at the top are utter rubbish and with urls not even matching up."

GuyFromChicago, a respected forum personality in the PPC area, has posted examples at his blog of the relevancy issues adCenter is having right now. He explains that "the ads I'm seeing being served by adCenter now are the worst I've ever seen...on any search engine," and then provided several examples.

This makes me appreciate the quality score updates both Google AdWords and Yahoo Search Marketing has completed in the past.

Forum discussion at DigitalPoint Forums.

 

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