Should I Risk Linking To Competitors?

Oct 14, 2009 - 8:48 am 2 by
Filed Under Link Building

A WebmasterWorld thread has an interesting conversation about linking to competitors. In this case, the webmaster is considering giving his competitor a banner ad direct link (not through a redirect or nofollow) but without an alt text, in exchange for links from the competitor.

The main issue is that his site and the competitor's site are neck and neck in the Google search results for similar keywords. He does not want to do anything that might give his competitor the edge in the search results, nor does he want to give his competitor a second (indented) listing in Google.

Senior member, Wheel, said in response to the question a short but insightful comment:

Swapping links with your competitor, when the entire point seems to be to gain an advantage over each other, is going to leave one party unhappy. Expect this to be short term.

StoutFiles added:

Unless you feel this would help you both move up from #2-#4 to #1-#3, this will be more trouble than its worth. Someone will likely assume they're getting the raw end of the exchange and call it off.

What would you do and do you link to competitors? Tag our anonymous poll:

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Tests Renaming Short Videos To Quick Takes

Jul 17, 2024 - 7:31 am
Google Ads

Google Ads Changed Broad Match To Intent Match In Japan

Jul 17, 2024 - 7:21 am
Google Ads

Google Ads Query Refinements Under Ad Carousel

Jul 17, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: July 16, 2024

Jul 16, 2024 - 10:00 am
Google Updates

Google: Core Update Expected In The Coming Weeks

Jul 16, 2024 - 8:01 am
Google Maps

Google Search Chat Feature Won't Let You Start New Chats

Jul 16, 2024 - 7:51 am
Previous Story: Some Users Having Issues With Google's Keyword Tool