Some webmasters on WebmasterWorld are keeping an optimistic view on Adsense despite disappointment in their earning this year. The issues with Adsense lately are no secret, ranking from reporting issues to a Google glitch holding Adsense checks for some publishers. Let conspiracy theories on why abound, but that's not going to halt some from keeping a positive look on what an earnings drop in Adsense can actually spur you to do. For some when issues arise with Adsense and they fear their income being threatened they kick into high gear to explore areas to diversify their revenue streams into others areas that will hold up when Adsense clearly isn't. As ember a member on WebmasterWorld states when his Adsense earnings drop it "forces him to contact advertisers directly and establish relationships with them. It let's me sleep at night knowing that if I lose my AdSense account, it is not the end of the world".
He goes on to say:
I think this could a blessing in disguise. I was getting lazy, anyway. Time to talk to advertisers.
He makes a great point. Stop being lazy. The WMW thread includes many many success stories on people contacting advertisers directly being able to raise their income well over what Adsense is returning for them. One member complains about the complexity of Adsense turning away people and opting instead for direct relationships that are easier to maintain and consistent.
Great thread with lots of discussion, check it out at WebmasterWorld