Google AdWords Employee Allegedly Breaks Trademark Rules, Sued by SEM

Apr 8, 2009 - 8:19 am 4 by

ShoeMoney Sues Google Employee For AdWords Violations from TechCrunch shows how Jeremy Schoemaker (aka ShoeMoney) has filed suit against a Google AdWords employee for allegedly bidding on his trademark and possibly for stealing his keywords.

TechCrunch explains that Jeremy found signs that the person who was bidding on his trademark was very friendly with Google employees. In addition, he found that on his LinkedIn profile it said he worked at Google in the AdWords department. TechCrunch said:

At this point it’s still unclear if the violator used his position at Google to bypass its trademarked words filters or to access Schoemaker’s own list of keywords, but at the very least it’s hard to believe the Google employee was unaware that his actions were in violation of Google’s Terms of Service.

I believe this is the first time we are hearing about a case of an SEM (I know Jeremy, you don't like to be called that, but in this case, you are) suing a Google employee for these allegations. It should be interesting following this case.

Forum discussion at DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Tests Serving Search Ads With Restrictive Match Types In AI Mode

Sep 4, 2026 - 2:50 pm
Google

Google Job Search Not Showing New Jobs?

Sep 4, 2026 - 11:12 am
Search Forum Recap

Daily Search Forum Recap: September 4, 2026

Sep 4, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ad Tech Monopoly Won’t Be Broken Up, AI Mode Takes Over, Gemini Not Citing, AdSense Impression Changes & Bugs

Sep 4, 2026 - 8:01 am
Google Maps

New Google Business Profiles Submit A Business Photo For Verification

Sep 4, 2026 - 7:51 am
Google Ads

Google Expands Waze Ads Beyond The United States

Sep 4, 2026 - 7:41 am
Previous Story: Google Boosts AdSense Competitive Ad Filter To 500