The Google blog announced that Google is now showing more local results in web search for more generic queries. This is something that was noticed before the announcement but now it is officially confirmed by Google.
This means that searches for local-like keywords no longer need to have a location in the query. For example, a search on web design automatically shows me a local box in the middle of the Google web search results, without me specifically specifying web design, suffern, ny, which then shows the local box at the top of the results. Here is a picture of Google detecting that I am near the city of Monsey, in New York and it even ranks my company in the number two spot.
Google explains how they get your location:
In most cases, we match your IP address to a broad geographical location. You can also specify your likely location using the "Change location" link on the top right corner, above the map.
These searches work for a wide range of keywords, such as restaurants], [dentist], [groceries], [sporting goods], [flowers], [bank], [gym], [post office], or even [111 8th ave].
My big question is why are there so little people discussing this new change in Google in the forums? I know there are plenty of blog posts on this topic, but very few forum threads.
Forum discussion at WebmasterWorld.