Google AdSense Reporting Off Again: Impressions High & CTR Low

Mar 26, 2009 • 5:18 am | comments (3) by twitter Google+ | Filed Under Google AdSense
 

Feels like at least once a week, I write about how Google AdSense has reporting issues. Today, I spotted a WebmasterWorld thread that has dozens of AdSense publishers complaining that the reports seem off again.

Specifically, the issues are as follows:

  • Impressions are twice the normal expected amount
  • Click through rates are about half of the normal expected amount
  • Earnings are (obviously) on target with what is expected

In summary, many publishers are noticing high numbers in impression reporting, but lower in the actual click through rate, which leads to the same earning reports as they historically see.

AdSenseAdvisor said a few hours ago:

I'm happy to look into this, but please forgive me if it takes some time (it's pretty late in California right now).

Forum discussion at WebmasterWorld.

Update: This is now fixed but ads were double or tripled served in some cases.

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