Google AdWords Now Requiring Pricing Details in Ringtone Ad Copy

Feb 16, 2009 - 8:13 am 4 by
Filed Under Google Ads

According to a DigitalPoint Forums thread, Google has updated their AdWords policy to require that all ringtone ads contain pricing details directly in the ad copy.

I tried to find any official updated documentation from Google on this new policy, but was unable to do so. Thus, this is not confirmed yet by Google but honestly, it would not surprise me, if this was indeed a new policy.

The email received by this advertiser was:

"...we will require text and image ads for these services to display the price and billing interval (such as per week or per month) in the ad text, e.g., '$5.99/month.' We will no longer accept text or image ads that don't contain the price and billing interval when promoting mobile content services..."

As you can imagine, some ringtone advertisers are upset about this policy change. Supposedly, all ads without this that advertise for ringtones, will be rejected.

Forum discussion at DigitalPoint Forums.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google: We Won't Change The 301 Redirect Signals For Ranking & SEO

Apr 24, 2024 - 7:51 am

Google Image Search Tests Tablet Like Design Interface

Apr 24, 2024 - 7:41 am
Google Search Engine Optimization

Google: Our Link Best Practices Doc Are Still Good Guidelines

Apr 24, 2024 - 7:31 am
Google Ads

Google Ads Established In Extensions

Apr 24, 2024 - 7:21 am
Bing Search

Bing Tests Lock Icon In New Search Snippet Location

Apr 24, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 23, 2024

Apr 23, 2024 - 4:00 pm
Previous Story: Google AdSense & AdWords Reportings Takes A Weekend Break