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I spotted an interesting exchange of words in a Google AdWords Help forum thread. An AdWords advertiser who had his account suspended due to terms of service violations asked if there was a way to reverse that.
Google's AdWordsPro Sarah had a pretty strong response. Let me quote her:
To be honest, its really hard to reactivate an account that is suspended because Google reserves the right to permanently terminate all AdWords activity if you ever violate the Terms and Conditions. If I were you, I would pursue other advertising channels.
Now, I don't know the details of this specific suspension, but in general, don't you think Google should be more open to this? I mean, don't most people deserve a second chance?
This advertiser was told to "pursue other advertising channels," now that is a bold comment. Personally, I find it a bit cool that Google would say that, but that is me.
Forum discussion at Google AdWords Help.
