Google AdWords Keyword Tool Now Clearly Showing Trademarked Keywords

Nov 5, 2008 - 8:12 am 0 by
Filed Under Google Ads

Google is now clearly showing if a keyword is trademarked or not, directly in the Google AdWords Keyword Tool.

For example, a search on "iphone" returns a little ™ symbol near the term, i.e. iphone™. Here is a picture:

™ in Google AdWords Tool

This can greatly speed up the process for advertiser who are looking to avoid trying to bid on trademarked terms. I am honestly not sure the exact details of why this was added, so these are all assumptions right now.

Hat tip to Gabs and Kasia Bauer for notifying me of this.

Forum discussion at Search Engine Roundtable Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 23, 2026

Jan 23, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Double Heated, Personal Intelligence in AI Mode, ChatGPT Ads & Apple Siri Updates Coming

Jan 23, 2026 - 8:01 am
Google

Google Search Gains Personal Intelligence In AI Mode

Jan 23, 2026 - 7:51 am
Google

Google Falls Back To Featured Snippets When AI Overviews Don't Generate

Jan 23, 2026 - 7:41 am
Google Ads

Google Ads PMax Asset Group Editing Bug

Jan 23, 2026 - 7:31 am
Google Maps

Gemini Local Results Insights Into How Google Interprets Your Business

Jan 23, 2026 - 7:21 am
 
Previous Story: Google Tested Ads In Higher Spots To Adjust CTR For Ad Position