Weekly SearchBuzz RoundUp - 10/24/08: Google Analytics Integrates AdSense, First Click Free Program Discussed & Yahoo Rolls Out Search Marketing Features

Oct 24, 2008 - 11:00 am 0 by

search-buzz-roundup.gifThe holidays are over and Barry and I are back -- for real. In the flesh. We even have a video recap on Sunday if you tune in.

Google's First Click Free Program Discussed A week ago, we learned a little more about the First Click Free program in Google. In essence, First Click Free allows you to protect your content (say, if it's subscription based) while still getting the full benefit of being in Google's index. Some webmasters are wondering about how this is working, with some worried that this is no different from cloaking. Others think that it's unfair that the savvy internet surfer will be able to pretend to be Google to get on some private sites. Whatever the case may be, it's definitely an interesting development.

Google Analytics Now Integrates AdSense We asked and Google delivered. Google is slowly adding AdSense integration to Analytics users. It looks great and hopefully we'll have screenshots of the process and outcome in action soon.

Google Hosted a Webmaster Chat, and We Have No News for You On Wednesday, Google hosted a Webmaster Chat. This is the third one but unfortunately none of us were able to listen since it was the holiday. Google will likely publish an edited version in a week or so, but it's just not the same.

Google Integrates Product Images In Sponsored Results Barry notes that AdWords shows product images in searches. If you look at the illustration he provides, you can see diamond rings when you expand the ad. How much does it cost to sign up?!

You Can Get a Quality Score of 10 We have highlighted yet another successful experiment on how to get a quality score of 10. The idea is to really minimize overhead -- focus on very target keywords (no more than 3 per campaign) and write very targeted landing pages.

Yahoo Search Marketing Rolls Out Desired Features The Yahoo Search Marketing team announced some new features that will enhance the YSM experience with regards to targeting They are country/city targeting, and language targeting. People are happy and that's always a good thing.

Google AdWords API v13 Released Just in time for the holidays, Google AdWords API has released a major update with some enhanced features. They are also offering 20% more API units for free through January 15.

Google Webmaster Tools Errors Reported -- but Fixed Now Earlier, we saw some issues with Google Webmaster Tools reporting 0 indexed URLs, though the issue seems to be fixed. Gotta love the glitches.

This is a Glitch I Don't Like: Google Terminates Accounts Loren Bakers Gmail account was terminated over the weekend. As someone who is pretty dependent upon my Gmail account, that just sucks. He wrote a plea to Google to revisit the issue, but I'm curious to know why it keeps happening. Seriously -- what's the issue here, Google?

IM Broadcast Launched: Internet Marketing Video Portal If you like videos and you like internet marketing, you'll love the new IM Broadcast site, which was launched earlier this week. Very talented minds were behind this launch, and it has a ton of potential, so I'm happy. Maybe I'll start watching video too!

I want the Google Webmasters T-Shirt Google has sent out very cool t-shirts for Webmaster Tools users, and I want one. How do I sign up?

Have a great weekend!


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