Google Showing Product Images in AdWords, Where The Organic Results Go?

Oct 24, 2008 - 7:58 am 2 by
Filed Under Google Ads

Google AdWords: Now With Images that I wrote at Search Engine Land described a newish AdWords interface I spotted. In short, a search for diamonds or other searches that would bring up an ad from Blue Nile, would show a special type of AdWords ad.

The AdWords ad is similar to what we covered in November and January but without the pictures. In short, the ad shows a + sign that reads "Show products from Blue Nile for diamonds." When you click it, it opens up three additional product results, with images.

Look at how much screen real estate it takes up. I made sure the screen captures are exactly the same height:

Closed: Products in AdWords

Open: Products in AdWords

I have a pretty big monitor. So, let's look at this on a very popular resolution of 1024x768:

AdWords Products on 1024x768

All you see are ads!

Is this good for the advertiser? I assume it is. How about for the searcher? They do have the ability to close those results.

Forum discussion at Google Blogoscoped Forums.


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