Ever since Google launched the real time quality score metric, where Google rated keywords between 0 and 10, 10 being the highest, I have rarely seen threads on documenting how to receive a 10 out of 10. Tamar blogged about How To Ensure That Your Google Quality Score is 10/10 based on an experiment by abbotsys. Back then, it was simply about matching the domain name to the keyword phrase, but can it be achieved with out that?
A DigitalPoint Forums thread reports another advertiser receiving the 10/10 score. He documented what he did to obtain the score:
- Eliminated all the keywords that google had suggested and only used a maximum of three keywords per ad campaign.
- Used only 1 ad campaign per landing page and made each landing page specific for that keyword.
- Put the cost per click up high enough to give me around third spot.
- Geo targeted the campaigns only in the areas he can sell to.
- Limited the time his ads were on only to the times where there is really interest.
- Used three version of each keyword "keyword", [keyword], and keyword and then eliminated which every wasn't working well.
If you want to reach that perfect 10, maybe try these tips and see what works for you. There is no guaranteed checklist of items, so keep experimenting. And when you get your perfect 10, do share!
Forum discussion at DigitalPoint Forums.