Conversion Funnels

Oct 21, 2008 • 3:32 pm | comments (0) by | Filed Under Web Analytics - Tracking & Conversion Measurements

An interesting and detailed discussion on various marketing funnels looks at Traditional, Web 2.0 and Holistic methods.

Most of us view conversions within a more restricted scope. And that scope is often prescribed by being one of four basic site types: content (conversion == subscriptions, ads), ecommerce (conversion == sales), lead-generation (conversion == form completions, whitepaper downloads), or self-service (conversion == fewer complaints).

In the end, however, it is up to you to decide what makes a conversion. And of course it is perfectly acceptable to target multiple conversions.

In practice poorly converting buckets outnumber high conversion funnels.

Delve into this one at Cre8asiteforums in Traditional -> Web2 -> Holistic, The Conversion Funnel Mindset

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