AdWordsPro.Sarah has utilized Google Groups to provide some insights into how to use Google AdWords to prepare for the incoming holiday rush (provided that the recession isn't going to cramp your holiday gift-buying style). Recently, an Inside AdWords blog post was written that explains some tips and tools for getting the most out of holiday preparation. Suggestions include leveraging Google Product Search, targeting your Google AdWords campaign with the proper keywords, using Google Checkout, and optimizing with Google Analytics.
The post also includes three videos with tips:
Setting the Stage: Make the Most of the Holiday Season
Expanding Reach: Find Your Target Audience
Analyze & Simplify: Measure Success & Streamline the Buying Process
Sarah tells us that it's important to start thinking about the holidays now and to optimize early, since changes don't go into effect instantaneously. Plus, a lot of people are already beginning holiday shopping -- or will next month!
Forum discussion continues at Google Groups.
This post was pre-written and scheduled for publication on October 21, 2008.