It's Holiday Time: Optimize Your Google AdWords Campaign

Oct 21, 2008 - 8:35 am 0 by
Filed Under Google Ads

AdWordsPro.Sarah has utilized Google Groups to provide some insights into how to use Google AdWords to prepare for the incoming holiday rush (provided that the recession isn't going to cramp your holiday gift-buying style). Recently, an Inside AdWords blog post was written that explains some tips and tools for getting the most out of holiday preparation. Suggestions include leveraging Google Product Search, targeting your Google AdWords campaign with the proper keywords, using Google Checkout, and optimizing with Google Analytics.

The post also includes three videos with tips:

Setting the Stage: Make the Most of the Holiday Season

Expanding Reach: Find Your Target Audience

Analyze & Simplify: Measure Success & Streamline the Buying Process

Sarah tells us that it's important to start thinking about the holidays now and to optimize early, since changes don't go into effect instantaneously. Plus, a lot of people are already beginning holiday shopping -- or will next month!

Forum discussion continues at Google Groups.

This post was pre-written and scheduled for publication on October 21, 2008.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Real Search Engine Optimization Experts are Invisible
Next Story: Conversion Funnels