Predicting How Competitive a Search Keyword Is

Oct 22, 2008 • 7:44 am | comments (13) by | Filed Under Keyword Research

A HighRankings Forum thread has discussion around an old patent from IBM named Prediction of query difficulty for a generic search engine. In short, the patent describes ways to determine how difficult a specific keyword is. Now, the patent was filed back on October 19, 2004 and issued on July 29, 2008 - so it is old.

What tools can SEMs and SEOs use today to figure out the competitive landscape of a keyword phrase?

  1. One of may favorites is to look at the search results page. If there are many organic results with matching title tags then you got a competitive landscape.
  2. If there are many paid search results on the page, then it is competitive.
  3. If your competitors have tons of links, then it is competitive.
  4. If your keyword phrase is at the top of Google Suggest, as you type, then it is competitive.

But is it often nice to catch the wave of a spiking competitive term. Seasonal terms, news oriented terms, and so on. You can catch many of these at Google Hot Trends.

Do you have more ways of predicting the competitive nature of a search word?

Forum discussion at HighRankings Forums.

This article was pre-written and scheduled to go live today.

Previous story: Conversion Funnels
Ninja Banner
blog comments powered by Disqus