Predicting How Competitive a Search Keyword Is

Oct 22, 2008 - 7:44 am 13 by
Filed Under Keyword Research

A HighRankings Forum thread has discussion around an old patent from IBM named Prediction of query difficulty for a generic search engine. In short, the patent describes ways to determine how difficult a specific keyword is. Now, the patent was filed back on October 19, 2004 and issued on July 29, 2008 - so it is old.

What tools can SEMs and SEOs use today to figure out the competitive landscape of a keyword phrase?

  1. One of may favorites is to look at the search results page. If there are many organic results with matching title tags then you got a competitive landscape.
  2. If there are many paid search results on the page, then it is competitive.
  3. If your competitors have tons of links, then it is competitive.
  4. If your keyword phrase is at the top of Google Suggest, as you type, then it is competitive.

But is it often nice to catch the wave of a spiking competitive term. Seasonal terms, news oriented terms, and so on. You can catch many of these at Google Hot Trends.

Do you have more ways of predicting the competitive nature of a search word?

Forum discussion at HighRankings Forums.

This article was pre-written and scheduled to go live today.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Search Console Difficulties, Google Ranking Volatility, Zero Click Study, Google Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2024

Jul 11, 2024 - 10:00 am
Google Ads

Google Ads Tests People Also Browsed Carousel

Jul 11, 2024 - 7:51 am
Google Ads

Google Ads: Double Row Carousel Shopping Search Ads

Jul 11, 2024 - 7:41 am
Google Maps

Google Business Profiles Consumer Alerts Document

Jul 11, 2024 - 7:31 am
Google Search Engine Optimization

Google Search Tests Thin Video Snippets

Jul 11, 2024 - 7:21 am
Google Search Engine Optimization

Google: SEO Feedback On The Last Core Update Was Really Helpful

Jul 11, 2024 - 7:11 am
Previous Story: Conversion Funnels