Daily Search Forum Recap: October 7, 2008

Oct 7, 2008 - 7:52 pm 0 by

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Google AdSense Publishers Happy About Stronger Dollar to Euro
    In January of this year, we wrote about The Impact of the Dollar Exchange Rates on Google AdSense. Then, Google AdSense publishers were upset that they were earning less due to exchange rate issues. But now with the stronger dollar, relative to the euro, publishers are rejoicing. A WebmasterWorld thread has many Europeans sounding happy. Here is one post: Wow! The euro is now trading close to $1.35, which is lower than it has been
  • Google Rolls Back Last Toolbar PageRank Update?
    A week or so ago, there was a Google toolbar PageRank update. I am now seeing several reports at DigitalPoint Forums and updates to a WebmasterWorld thread that Google seems to be rolling back that toolbar PageRank update. Honestly, I am not convinced yet. It can be that some data centers have not yet updated and maybe those data centers are showing older toolbar PageRank scores. Or maybe not. Why am I so skeptical? Simply
  • How Does One Remove Videos from Google Web Search?
    Finding video results in the web search results is nothing new. Google is even now showing two videos per search result in some cases. So what is the big deal? Well, for most SEOs, this gives them more opportunity to get their content in front of searchers. It can lead to your video being in the spotlight - which in some cases, can be embarrassing. When content is in Google and you want to remove
  • Was Google Instrumental In Ask.com's New Version?
    If you want to read my thoughts on Ask.com's relaunch, see what I wrote at Search Engine Land named Ask.com Goes Back To 1996 With New Release. Today, I want to take you through some interesting observations from a WebmasterWorld thread. Let me quote you one piece from Swanson, an old time WebmasterWorld member from 2004: I have it on good authority that the change has been requested by Google so that Ask can maintain
  • SEOs Rejoice To SEOmoz's New Linkscape Tool
    I often try to stay away from covering tools but in this case, a Sphinn thread with over 70 votes and 35 comments, I cannot pass this up. SEOmoz launched a new tool called Linkscape, the tool utilizes a growing index of 30 billion pages indexed by the SEOmoz team to plot detailed linkage data for SEOs. In the past, SEOs relied on search engine data from APIs or via a scraper. SEOmoz decided to

SMX East Conference Recap - Day One:

  • Googleopoly
    Googleopoly - With its search share approaching 80% in the US by some measures — and a deal to put paid results on the second largest search engine Yahoo — and expanding into new areas all the time, are we in Googleopoly? If so, can anything slow Google down? And if we are in an era where Google will be dominant for some time, are there strategies search marketers need to keep in mind? Moderator:
  • Enhanced Listings
    Moderator: Detlev Johnson, CEO, SearchReturn Larry Cornett, VP, Consumer Products, Yahoo! is first up to talk about Search Monkeys. Search today is limited choice, personalization, visibility, influence and limited innovation. But the web is evolving and search must also evolve. Search Monkey: - Publishers Collaborate - Meaning behind the link - Richer experience - Relevant and personal - Faster task completion He then shows Yelp and how the search monkey relates to that. Monkey breaks
  • What Is Ethical Social Media Marketing?
    Should social media marketers disclose if they’re working on behalf of a client? Should relationships with power submitters be divulged? Social media marketing is still evolving, and this session looks at some of the ethical questions the area is struggling with. Moderator: Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget Speakers: Liana Evans, Director of Internet Marketing, Key Relevance Steve Rubel, Senior Vice President, Director of Insights, Edelman Digital Marty Weintraub, President, aimClear Li speaks first
  • Personalized & Customized Search
    Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Bryan Horling, Software Engineer, Personalized Search, Google is the only panelist. He starts of with a query. He queried "dinner." The top two results are wikipedia and whatsfordinner.net. He said he is unsatisfied by these results. He then showed the personalized version of the same query and it showed recipes of foods he loves. Search is not a "one fit all" marketplace. Why Personalized? - Get the user
  • What Is Spam?
    Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land This room is kind of empty, I guess because it is competing against a political campaign. This is being recorded on video for later. In any event, this panel isn't new but Danny stopped doing it at some point. He now brought it back. They will show examples of spam and guideline discussions. Nathan Buggia, Live Search Webmaster Central, Lead Program Manager, Microsoft is first up. Search engine
  • Internal Linking Tactics
    This session looks at how to leverage linking from within your own site to maximize your rankings in search. Why even care about your internal linking? Because you can help yourself with your own site, so why waste one of the easiest link building opportunities out there. Using nofollow and other techniques for "PageRank sculpting" has risen in awareness over the past year. It’s even been recommended by Google. How does it work, when do
  • Keynote with Google's Tim Armstrong
    Tim Armstrong, President, Advertising and Commerce, North America, & Vice President - Google, Inc. Before I start, I have to say that this was probably the worst-understood keynote of all time. The speakers in this room did not work too well. :( Danny: Since 2000, Google is well known. Is it too big or too powerful? What's your response about google being a monopoly. Tim: On our side, the answer is no. When I started

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