How Dependent Are You on Google AdWords?

Aug 18, 2008 - 9:24 am 1 by
Filed Under Google Ads

What happens if you're using Google AdWords religiously and suffer some downtime (as a result of an AdWords phishing scam) or have your account under review? What if Google AdWords is your primary source of traffic? In a particular instance, a WebmasterWorld member believes that he's overly dependent on AdWords. A few other people can relate to this as well.

If Google AdWords fails them, what else is left? Some worry that there is nothing. Some do have a backup in place (one person in particular tried offline marketing, Yahoo, and affiliate sites) but consider Google AdWords to be a less time consuming and more effective model.

Yet others are concerned for the viability of companies that have complete dependency on Google AdWords. One has gone as far as saying that it's a "broken business model." He says that if "AdWords no longer works you have nothing but debt."

It's a scary thought.

Whatever the case may be, forum members agree that Google is the road to success (for many) but that businesses should be on the lookout for the next best thing.

Forum discussion continues at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Google Confirms New AdSense Font Tests, Again!