Google and Yahoo Share Details About Ad Deal

Aug 11, 2008 - 10:04 am 0 by
Filed Under Misc Google

Reuters has reported that Google and Yahoo have disclosed parts of their ad pact. The details, which were filed with SEC, "take the unusual step of disclosing the contract governing the partnership, but leave out any financial terms, such as the revenue split on their deal."

The article states that a number of people are upset by the possible partnership, especially since this will give the Google empire control of 90% of the search market. However, the article later states that Google and Yahoo wants to emphasize that this is a non-exclusive agreement "in which Yahoo is effectively contracting with Google to sell ads alongside a portion of its search results." This positions Yahoo to focus on its stronger suits.

Forum discussion continues at WebmasterWorld.


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