SEOmoz Gets Penalized for a URL Ending with .0

Jun 13, 2008 - 9:17 am 3 by

SEOmoz's Jane Copland spent months on SEOmoz's 2008 Web 2.0 Awards and I know this because I helped judge the winners. After they ranked well once the awards were announced (and even had a PR7), the PageRank went down seemingly overnight and the website disappeared from the Google index. Completely.

After investigating this with Google, it turns out that the problem was that the URL ended with ".0." There's no explicit statement from Google regarding this issue but the reality is (from extensive testing done on their end and verbal confirmation from Google) that that type of URL becomes an instant penalty.

Forums members express bewilderment. Many are confused as to why the PageRank dropped (one forum member suspects that it was done by hand) and it's a bit strange that a 2 year old page dropped out of the index. While I don't know how SEOmoz is handling that (it wasn't specified in the post written by Jane), I think that Google should use its human quality search folks for reinclusion. But hey, that's just me. After all, if the forum member who says that the PR dropped from 7 to 0 is correct in assessing it was done by a human, it should be possible for Google to revert all these penalties. The page is kosher but the URL structure is "bad." It still is a legitimate page and Google should probably figure out how to distinguish this from other pages. (In other words, its robot should crawl the page and actually make the assessment itself.)

Forum discussion continues at Sphinn and DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Global: Google Search Console AI Performance Report & AI Control

Sep 1, 2026 - 7:51 am
Google Ads

Google Ads AI-Generated From The Store Rating Reviews Label

Sep 1, 2026 - 7:41 am
Google Ads

Google Ads Performance Max Help Docs Updated

Sep 1, 2026 - 7:31 am
Google

Google: Verifying Your Request To Continue To Search Results

Sep 1, 2026 - 7:21 am
Google Ads

Google Ads AI Max Keyword Prioritization For Exact Match

Sep 1, 2026 - 7:15 am
Google Search Engine Optimization

September 2026 Google Webmaster Report

Sep 1, 2026 - 7:11 am
 
Previous Story: PDF Documents May Impact How Google Defines Your Site's Language