Does Domain Name Registration Length Impact SEO?

May 23, 2008 - 9:28 am 10 by

The question of domain name registration and its impact on SEO is not a new one. However, every so often, the question comes up. Would it be better to register your domain name for 5 years instead of renewing it for just another year?

In our past coverage, we reported that there are some signals sent by extended domain name registrations, including informing the search engines that your website is not spammy (you're here to stay). Google does weigh in on these signals, apparently (albeit not as much as other factors, obviously).

Domain name registration lengths may also show more about your commitment to your work. If you extend your registration for many years, it shows that you're serious about your business. I'd say that this is stronger than renewing it yearly every single year.

Others disagree that domain name registration lengths have any profound impact on SEO. Instead, the older the domain is (rather than the length of registration), the better it is.

Forum discussion continues at WebmasterWorld.

Update: It seems Google has gone on the record saying domain registration length does not impact rankings.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am

Google Knowledge Panels - Mentioned People

Apr 12, 2024 - 7:21 am
Previous Story: Publishers Upset with Poor Google AdSense Quality Targeting