Longer Domain Registration Does Not Increase Google Search Engine Rankings

Sep 9, 2009 • 8:14 am | comments (8) by | Filed Under Google Search Engine Optimization

It seems that Google has finally gone on the record that longer domain name registration has no impact on your search engine rankings, at least not at Google. A Google Webmaster Help thread has a post from Googler, JohnMu, who said outright that it doesn't make sense for Google to use this as a ranking metric.

Let me quote John:

A bunch of TLDs do not publish expiration dates -- how could we compare domains with expiration dates to domains without that information? It seems that would be pretty hard, and likely not worth the trouble. Even when we do have that data, what would it tell us when comparing sites that are otherwise equivalent? A year (the minimum duration, as far as I know) is pretty long in internet-time :-).

I think that is pretty convincing that Google doesn't use the domain expire date as a metric.

What is funny is that we discussed this topic a few times in the past. Each time, we never really came to a conclusion. But it didn't stop domain registrars from using this as a marketing tactic.

Forum discussion at Google Webmaster Help.

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