Publishers Upset with Poor Google AdSense Quality Targeting

May 23, 2008 - 9:16 am 0 by
Filed Under Google AdSense

What's worse than having pop-up ads on your website? Having ads on your website that aren't actually contextual and aren't properly matching the text of your website to draw in prospects. (Well, maybe it's not worse, but it's surely frustrating a lot of publishers.) At WebmasterWorld, incrediBILL says that "[t]here were ads for all sorts of junk linking to sites that didn't have what it claimed, Amazon affiliates, off topic garbage, even phone company directory listings." He started trying to weed out the bad ads by hand, but says that his filter list is already full, so it wasn't easy to do.

Bill is not alone. It seems that a lot of other publishers are starting to filter out up to 90% of new ads that are using the Google AdSense program. Publishers complain that "[a]pparently the targeted ads aren't quality/relevance checked at all by Google," which doesn't make the viability of AdSense a strong one at this time.

Is there a correlation to a holiday weekend? Some forum members suggest that to be the case. One member says that "[l]ow advertiser inventory lowers the threshold to the bottom feeders." But others contest this claim, saying that bottom feeders should cease to exist if Google is really screening them for quality. This is a valid point.

Forum discussion continues at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 16, 2024

Apr 16, 2024 - 4:00 pm
Google Search Engine Optimization

Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

Apr 16, 2024 - 7:51 am

Google Search Tests Thumbs Up/Down Buttons In Product Grid Results

Apr 16, 2024 - 7:41 am
Google Ads

Google Ads "Similar Product" Carousel

Apr 16, 2024 - 7:31 am
Google Search Engine Optimization

Clarification: Google Search Supports Images Referenced From src Attribute

Apr 16, 2024 - 7:21 am
Google AdSense

Google AdSense New Ad Intents Formats - Links & Anchors In Content

Apr 16, 2024 - 7:11 am
Previous Story: Most SEOs Don't Report Competitors To Google